Ford showcases customizing in 2013 Mustang ad
A new 60-second spot featuring the 2013 Mustang 5.0, Boss 302, and the Cobra, debuted online Friday. All of the customizations shown in the ad will be available to consumers.
Ford wants consumers to get creative with the 2013 Mustang. The company debuted an ad online on Friday depicting the creativity of Ford's "Inner Mustang" customizer, which launched online last September.
Visitors to Ford's Mustang Customizer can build the Mustang V6, GT, Boss 302, or GT500 as well as choose from a pallet of custom colors, trims, wheels, and decals. The finished designs can be shared on Facebook.
According to Ford, more than 4 million digital Mustangs have been made using the customizer. But is too early to tell if the Web site has affected sales of the cars. All of the customized Mustangs featured in the ad will be versions available to consumers, said Ford spokesman Said Deep.
"We have grown the number of people who now have Mustang on their radar," Deep said.