Flickr co-founder joins NYC start-up Hunch

Caterina Fake, recently departed from Yahoo, will be joining Hunch as chief product officer. A source tells us the site is a recommendation engine.

Flickr co-founder Caterina Fake, who left the Yahoo-acquired company in June, has a new gig. She posted on her blog on Wednesday that she'll be joining a stealthy New York-based start-up, Hunch, as "Chief Product Officer, board member, and resident Facebook app skeptic."

Caterina Fake

So what is Hunch? That's under the radar, but we're hearing from a well-placed source that it's a recommendation engine that uses "collective crowd intelligence." That doesn't sound too original, but our source hinted that the technology behind it is pretty top-notch. It's still under development, but when Hunch is finished, it will presumably be able to provide recommendations on just about anything or everything. (Hence the name "Hunch.")

What Fake did say: that she won't be relocating to New York, but will spend a lot of time there; that her husband and Flickr co-founder Stewart Butterfield isn't involved; that Hunch invites will start to go out in the fall; and that she still doesn't find much time to sleep.

About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.


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