Flickr adds nofollow tags to photo descriptions

The photo-sharing site has chosen to allow nofollow tags in photograph descriptions, thus negating linking attributes.

In the process of reviewing a client's Flickr account with my colleague and fellow Searchlight blogger Brian Brown, we noticed that Flickr has recently added nofollow tags to links placed within its Web site. Flickr has been one of the few social-media entities to continue to offer "link juice" from links placed with user-generated content (in this case photo descriptions), making it a viable entity for improving inbound links to a given site.

While it's understandable that Flickr implemented nofollow tags for the exact same reason other social-media sites have--misuse and spamming--it nonetheless marks another step toward the end of major social-media sites passing on PageRank.

It's not all bad news with Flickr, least not so far. The nofollow tags have not been implemented throughout the whole site. While links embedded in individual photo descriptions are nofollowed, so far, links in Set and Collection descriptions continue to be free of them. Will this change? Only time will tell. SEOers everywhere are certainly hoping not.

Tech Culture
About the author

    Jeff Muendel is a Search Analyst for Netconcepts, a search engine marketing firm in Madison, Wisconsin. He began his technical writing and SEO career with the IBM Corporation in Poughkeepsie, NY, and then rode the dot-com boom through startup companies in California, Texas, and Wisconsin. He specializes in SEO related to social networking, video, Flash, and other Web 2.0 parameters. Jeff can be reached at Disclosure.


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