Fitness TechZone to help keep resolutions alive

The Consumer Electronics Show will include for the first time a Fitness TechZone, where the latest sports and fitness tools and innovations will be on display for those who might already need a resolution reminder.

LAS VEGAS--On the heels of a study by the Consumer Electronics Association (CEA) reminding us that only a small percentage of resolutions are kept each year, this year's Consumers Electronics Show will, for the first time, include a Fitness TechZone, where the latest sports and fitness tools and innovations will be on display.

Sponsored by Living in Digital Times, the Fitness TechZone is described as a "focused lifestyle exhibition and conference embedded within the International CES." In simpler terms, it's gadgets gone wild for sports enthusiasts and digital couch potatoes alike.

The more than 25,000-square-foot Fitness TechZone will include four days of exhibits as well as a half-day conference on Friday. World champion snowboarder Seth Wescott will deliver the keynote. Topics throughout the fitness summit will range from getting youth to get off the couch and "get their tech on" to interactive nutrition and workout efficiency.

Last week, CEA published a report (Getting Fit With Consumer Electronics) highlighting just how unmotivated most in the study were to follow through on weight-loss and fitness-related resolutions.

Half the 1,303 online respondents reported having used some form of fitness tech in the past year, and 37 percent anticipate purchasing a fitness technology in the coming year. But with 76 percent of respondents exercising alone and without the guidance of exercise professionals, and 74 percent exercising at home, the Fitness TechZone just might convince the wide-eyed attendees that their lack of motivation will stay in Vegas.

 

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