Fitbit to strengthen offerings with new fitness band -- report

The Fitbit Force will come with an altimeter and "Floors" feature to let folks know how many flights of stairs they've climbed.

Will the Fitbit Force outperform the Fitbit Flex?
Will the Fitbit Force outperform the Fitbit Flex? Fitbit

Fitbit, a company that provides wearable fitness technology, is getting ready to launch a new band to act as its flagship offering, according to a new report.

The company is working on a fitness band called Force, which will come with more capabilities than Fitbit's currently available Flex band, The Verge reported on Wednesday, citing people familiar with company plans. The device will come with an altimeter to measure a person's altitude and a "Floors" feature to identify how many flights of stairs a person has climbed in a given period of time, according to The Verge.

Fitbit competes with a wide range of companies in the fitness-tracking space, including Nike. The Fitbit Flex has proven popular among certain customers, but it has yet to reach broader mainstream adoption.

According to The Verge's sources, the Fitbit Force attempts to make up for some of the Flex's limitations by adding a better display. The upcoming device also features a physical button to flip through settings and features, whereas Flex users touch the screen to make adjustments. Also, unlike the Flex, the Force is a watch as well, The Verge's sources say.

There's no word on when the Force will hit store shelves, but The Verge's sources say the device could set customers back $129.95 at launch.

CNET has contacted Fitbit for comment on the report. We will update this story when we have more information.

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About the author

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

 

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