No, this isn't.
The movie, called One Track Mind, is a surf-theme movie created by Woodshed Films, the production company behind a number of outdoors-focused productions, including several created by crunchy singer-songwriter Jack Johnson. It'll be available on Facebook Thursday and Friday, and a live-chat session with director Chris Malloy will take place on Thursday evening.
The film and video chat session will be broadcast using live-streaming platform Kyte. The whole project has been sponsored by apparel companies Patagonia and Etnies.
At SXSW, when it announced Film on Facebook as well as Music on Facebook, the company toward the thousands of independent musicians and filmmakers who flood Austin, Texas, each year for the cultural festival.
Facebook, the company argued, is a great promotional platform; the One Track Mind premiere is consequently a demonstration of how an indie production company can spread buzz and gain fans through the social network.
Right now, the music and film communities are still more closely tied to Facebook's News Corp.-owned rival, MySpace, which recentlyand has a "MySpaceTV" site that shows original programming in addition to user-created videos.