Ferrari's media system takes second lap
Special editions sport new colors--for $3,000.
Whether it'sor , Ferrari is a company that knows marketing. So to generate more interest in the portable media system debuted earlier this year, it is relying on a standard branding practice: introducing new colors.
In addition to the lacquer finishes shown before--we were particularly fond of the yellow--Ferrari is introducing two special editions: The "Rubino Micallizzato" (red) and the "Grigio Silverstone" (graphite). They'll have the same features, according to Newlaunches, including a CD/DVD player, digital radio and 80-watt speakers. And don't worry, the price hasn't changed either; it's still $3,000. For a boombox.