Ferrari takes another turn for luxury phone

High-end handset maker Vertu will produce anniversary edition

Ferrari's marketing department is apparently as finicky as the legendary brand's automobiles. That, at least, is the only explanation we can assume given its fickle nature on branded mobile phones.

Tech Digest

Just a few months after announcing a custom Motorazr Maxx V6 that bore its nameplate, Ferrari has already made a sharp turn to another manufacturer: luxury handset maker Vertu , which will produce the "Ascent Ferrari 1947 Limited Edition" to mark the automaker's 60th birthday.

As for the specs, we'll leave you with Tech Digest's summary: "To match the year, there's 1947 of the phones being made--each with very little to offer technically beyond Bluetooth, limited memory, four hours of talk time and 270 hours on standby." But really, what would one expect of Vertu, the company that gave us the $310,000 "Signature Cobra" with its diamonds, emeralds and 439 rubies? Now those are specs.

About the author

    Mike Yamamoto is an executive editor for CNET News.com.

     

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