Ferrari finally puts its logo on a racing product

The latest Thrustmaster game wheel has some realistic features.


Perhaps the most noteworthy aspect of Ferrari's latest marketing creation is that it actually involves cars, albeit virtual ones. Until the racing legend came out recently with a co-branded Segway, many of the products bearing its storied stallion logo--from binoculars to boomboxes--had nothing to do with transportation at all.

Appearing first on the U.K. market is the "Thrustmaster Ferrari GT Experience, which can work with the PlayStation 3, PS2 and PCs. In addition to various features that are sure to open up gamers' throttles the world over, Shiny Shiny says it has realistic gear shift levers and vibration feedback in the true Ferrari style. And at about $83, it's a tad more affordable than the real thing.

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