Feeding the smart phone addiction

Silicon Valley start-up EasyReach, has given BlackBerry addicts and Treo-philes yet another reason to be constantly thumb-typing with brows furrowed.

The idea is to check as many items off a to-do list as possible using just a mobile phone, said EasyReach CEO John Stossel.

EasyReach is a free mobile application that lets users shop for things like books on Amazon.com, expertly shredded denim from Abercrombie & Fitch, add movies to a Netflix queue, or rent a sports car or hotel room. Or, send last-minute flowers or a card right from the phone. It's called "Express Shopping" and requires no more than a few clicks and scrolls, instead of waiting for a smart phone's browser to download a Web page that's not optimized for mobile viewing.

And your credit card and shipping info will have been input at the start, so there's no need to re-enter anything.

Some might call EasyReach's application "getting things done." Pop psychology calls it "enabling."

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Tech Culture
About the author

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur.

 

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