Fashion wars in asthma inhalers?

Cool cases try to de-stigmatize the disease.


Perhaps it's an omen for our environmental future, but there's been a rising number of products aimed at asthma sufferers on the market lately. Still, who would have thought that inhalers would become fashion items?

The " Apod " started the trend with its neon-colored cases, and now the "Puffapouch" has upped the ante with its own versions, which seem a bit more urban in such styles as denim and camouflage. And Respire's magnetic inhaler case provides a fashionable way to carry the devices while keeping them free of "dust and fluff." All three companies are based in the United Kingdom, which may be a sign of the disease's prevalence there.

Respire Cases

Despite their different designs and products, they share the common goal of de-stigmatizing the disease, which is so often the subject of such nerdsome stereotypes as Carl Wheezer, the animated best friend of Jimmy Neutron, Boy Genius. That may be a tall order given the nature of schoolyard cruelty, but there may be hope for other reasons. With all the idiotic gadgets created almost daily, asthma inhalers may hardly draw a passing glance.

(Thanks to April and Guy)

About the author

    Mike Yamamoto is an executive editor for CNET


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