Fan up for fall

CBS CMO George Schweitzer discusses some of the online promotions for the new fall season on the network.

With less than two weeks to go to the new fall television season, we're totally focused on making people aware of what's coming soon to CBS. Our advertising blitz is in full gear--promos are running all over the airwaves and outdoor advertising heralds the new season everywhere you go.

On the Internet, you're also seeing a ton of online promotions. Here are just a few of the fun, interactive, and mobile campaigns out there right now from CBS...with more rolling out every day.

CBS

CBS Fall Preview iPad app
Hosted by "NCIS's" Pauley Perrette and featuring our five new fall series, this free app for the iPad offers clips, games, tweets, and everything viewers need to get ready for the fall on CBS.

CBS

'The Good Wife' digital magazine
Designed to get viewers ready for the "The Good Wife's" new night and time this fall, this first-of its kind digital magazine offers exclusive photos, clips, and more. It also works as a companion piece to "The Good Wife: A new beginning," the recap special that aired on CBS last Sunday and is available on video on demand and online on CBS.com.

'Person of Interest' Facebook app
By "liking" "Person of Interest" on Facebook and opting in with Facebook Connect you can get a customized dossier with your own alias, hometown, list of known associates, and more. Plus you can also watch previews for the show, and more, here.

Unforgettable" memory game
Think you're observant? Put your memory to the test with this new "Unforgettable" game.

CBS social
Want more? Check us out on CBS.com, like us on Facebook, and follow us on Twitter to stay connected to your favorite shows and characters all the time.

CBS Facebook pages

CBS Tweets

About the author

    George Schweitzer's position as chief marketing officer at CBS gives him a unique opportunity not only to observe but also to help shape the ways technology is altering the television industry. A communications major at Boston University who joined CBS after graduation some 30 years ago, George is also an unabashed technology geek who specializes in the latest home automation and entertainment gear.

     

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