Facebook's Q1 by the numbers

The subtext of this latest earnings report: It's all about mobile as Facebook sees its efforts generate a sharp uptick in mobile monthly active users.

Facebook co-founder and CEO Mark Zuckerberg
Facebook CEO Mark Zuckerberg Josh Edelson/AFP/Getty Images
Facebook's Q1 results are in and there's food for both bulls and bears to chew over. One bullet point in particular stands out: The number of people using the social network via smartphones and tablets soared 54 percent from a year earlier. Here's the year-over-year comparison to the same quarter in 2012. (We'll update the stats after Facebook's conference call gets underway this afternoon.)

  • Daily active users: 665 million, up 26 percent
  • Monthly active users: 1.11 billion up 23 percent
  • Mobile monthly active users: 751 million, up 54 percent
  • Instagram: 100 million monthly active users
  • Daily active users: up to 665 million
  • Mobile ad revenue: 30 percent of advertising revenue
  • Net income: $219 million, or 9 cents a share, up 7 percent
  • Revenue: $1.46 billion, up from $1 billion
  • Cash and marketable securities: $9.5 billion
  • Payments and other fees revenue: $213 million

The following couple of slides -- mobile monthly active users and the number of mobile only monthly active users -- shines a spotlight on Facebook's strenuous efforts in the past several months to get more people to use its products untethered from their desktop PCs.

Facebook

And this:

Facebook

About the author

Charles Cooper was an executive editor at CNET News. He has covered technology and business for more than 25 years, working at CBSNews.com, the Associated Press, Computer & Software News, Computer Shopper, PC Week, and ZDNet.

 

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