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Facebook's final Instagram tab: $715 million in cash, stock

Although Instagram's original price tag was $1 billion, Facebook ends up paying $521 million in cash and $194 million in stock for the popular photo-sharing network.

Donna Tam Staff Writer / News
Donna Tam covers Amazon and other fun stuff for CNET News. She is a San Francisco native who enjoys feasting, merrymaking, checking her Gmail and reading her Kindle.
Donna Tam
James Martin/CNET

Facebook ended up paying $715 million to purchase Instagram instead of the original $1 billion figure agreed upon earlier this year, according to a quarterly investment report filed today.

The social network paid $521 million in stocks and cash that was set aside for the purchase, but also added an additional 11 million shares for Instagram employees at the close of the deal in September, according to the filing with the Securities and Exchange Commission

The $521 million includes about 12 million shares of common stock to Instagram's non-employee stockholders and $300 million in cash. The additional 11 million shares have a value of $194 million.

A lowered price isn't a surprise to those watching Facebook's performance in the stock market.

The original $1 billion agreement included $300 million in cash with the rest in common stock that, at the time, was valued at $30.89 a share. Shortly after the deal was struck, Facebook went public and the stock price dropped, pulling the value of the Instagram deal with it.