Facebook's audience is diverse--carve it up, advertisers

Like AOL way back when and Google today, Facebook represents a proxy for the Internet and U.S. population overall.

Facebook has released a demographic study of its 350 million users. The upshot: Facebook isn't just for white and Asian people anymore.

In fact, Facebook's demographics resemble the base of Internet users. That finding makes a lot of sense because Facebook, like AOL way back when and Google today, represents a proxy for the Internet and population overall. If you're on the Internet you've probably stumbled on Facebook. In the early days of Facebook, the site was dominated by white and Asian folks.

In a note, Facebook walks through its analysis and how it compared surnames of users with U.S. Census Bureau. By analyzing surnames, Facebook cooks up a racial breakdown over the history of the site.

Read more of "Facebook's audience is diverse (and ready to be carved up for advertisers)" at ZDNet's Between the Lines.

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About the author

    Larry Dignan is editor in chief of ZDNet and editorial director of CNET's TechRepublic. He has covered the technology and financial-services industries since 1995.

     

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