Facebook's audience is diverse--carve it up, advertisers

Like AOL way back when and Google today, Facebook represents a proxy for the Internet and U.S. population overall.

Facebook has released a demographic study of its 350 million users. The upshot: Facebook isn't just for white and Asian people anymore.

In fact, Facebook's demographics resemble the base of Internet users. That finding makes a lot of sense because Facebook, like AOL way back when and Google today, represents a proxy for the Internet and population overall. If you're on the Internet you've probably stumbled on Facebook. In the early days of Facebook, the site was dominated by white and Asian folks.

In a note, Facebook walks through its analysis and how it compared surnames of users with U.S. Census Bureau. By analyzing surnames, Facebook cooks up a racial breakdown over the history of the site.

Read more of "Facebook's audience is diverse (and ready to be carved up for advertisers)" at ZDNet's Between the Lines.

Featured Video
6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

As Xbox One gets a little sweeter, HoloLens gets Xbox Live

Microsoft announces new features coming to Xbox One, including the ability to record TV shows. Also, the company opens up Xbox Live to HoloLens programmers.

by Bridget Carey