Facebook to hold Gifts event at FAO Schwartz in New York

The social network sends out an invite to a November 1 press event for its gifting service, but offers no other clues about the upcoming news.

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Facebook has sent out a barebones invite to a press event in New York next month to unveil some news about Facebook Gifts , the social network's new gifting service.

The invite, sent out to media today, features the text "You = Invited," with a gift bow in the background. The event will take place the evening of November 1 at the FAO Schwarz on Fifth Avenue in Manhattan, according to the invite.

A Facebook representative said the company had nothing else to share besides the info on the invite.

The Facebook Gifts service, which went live late last month , allows Facebook users to give each other physical gifts by sending them through the social network.

It's the social network's foray into e-commerce and if users take to it, it could create a solid revenue stream for a company that is struggling to prove it's profitable.

Perhaps Facebook is announcing a new retail partner for Gifts? It started out with 100 merchants at launch, including Starbucks, Uber, and various plush toy companies.

Update, 5:12 p.m. PT: Adds comment from Facebook.

 

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