Facebook to hold Gifts event at FAO Schwartz in New York

The social network sends out an invite to a November 1 press event for its gifting service, but offers no other clues about the upcoming news.

Facebook

Facebook has sent out a barebones invite to a press event in New York next month to unveil some news aboutFacebook Gifts, the social network's new gifting service.

The invite, sent out to media today, features the text "You = Invited," with a gift bow in the background. The event will take place the evening of November 1 at the FAO Schwarz on Fifth Avenue in Manhattan, according to the invite.

A Facebook representative said the company had nothing else to share besides the info on the invite.

The Facebook Gifts service, which went live late last month, allows Facebook users to give each other physical gifts by sending them through the social network.

It's the social network's foray into e-commerce and if users take to it, it could create a solid revenue stream for a company that is struggling to prove it's profitable.

Perhaps Facebook is announcing a new retail partner for Gifts? It started out with 100 merchants at launch, including Starbucks, Uber, and various plush toy companies.

Update, 5:12 p.m. PT:Adds comment from Facebook.

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