In a move that emulates Yelp's easy access to food menus, Facebook has added the ability for restaurants to include their full menus on their pages, the social network announced Thursday.
The new feature is live for businesses in the US and Canada so you may start seeing menus available for the pages you follow. You can view the menus on desktop or mobile. To access the menu, click on the "more" tab at the top of the profile and select "menu."
It's evidence of Facebook's ambitions beyond just making social connections and helping brands advertise. The feature is similar to how recommendations site Yelp showcases restaurants' menus.
It's not surprising that Facebook, the world's largest social network, is adding a tool reminiscent of the reviews site. CEO Mark Zuckerberg made it clear with the launch of Facebook Graph Search, that the social network would love to connect you to personal recommendations for all types of things, including restaurants, media or employers.
Restaurants are a popular subject for recommendations. The business is so important to Yelp that it recently added a way to directly book reservations, similar to sites like OpenTable or Trip Advisor.