Facebook Q4 by the numbers: 1.23B members and $1.25B in mobile sales

The social network surprises again with just how much money it can make from its mobile ad initiatives.

Facebook CEO Mark Zuckerberg James Martin/CNET

Facebook's fourth-quarter earnings, published Wednesday, beat analysts' estimates on all fronts. The company came in with a fourth-quarter report card of $2.59 billion in revenue and adjusted earnings per share of 31 cents.

As expected, mobile played an increasingly important role in Facebook's business, with 53 percent of advertising revenue, or $1.25 billion, coming from the company's mobile products.

Here are some highlights from the report:

  • 1.23 billion monthly active users (MAUs) as of December 31, 2013. MAUs are up 16 percent year-over-year.
  • 757 million daily active users (DAUs), up 22 percent from the same quarter last year.
  • 945 million mobile MAUs, a 39 percent increase over Q4 2012.
  • 556 million mobile DAUs, up 49 percent year-over-year.
  • Facebook's Groups product has 500 million MAUs.
  • Revenue of $2.59 billion in the fourth quarter, an increase of 63 percent over the fourth quarter of 2012. Revenue for the full year 2013 came in at $7.87 billion.
  • Fourth-quarter revenue from advertising was $2.34 billion, a 76 percent increase from the same quarter last year.
  • Payments revenue was $241 million in the fourth quarter.
  • 53 percent of advertising revenue, or $1.25 billion, in the quarter came from mobile.
  • Facebook reported an adjusted 31 cents per share for the quarter.
  • On an average day in December, Facebook saw more than 6 billion likes.

Update, 2:12 p.m. PT:Adds more details from the earnings call.

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