Facebook Marketplace relaunch powered by Oodle
After its in-house classified ads system failed to take a bite out of Craigslist, Facebook turned to an official outside provider--a rarity for the social network--to revamp the feature.
Classifieds start-up Oodle will be powering Facebook's official "marketplace," the company said Tuesday. Members will be able to use it just like any third-party app on the Facebook platform--the only difference is that this one is official.
"Turning the development and management of Marketplace over to an innovator in online classifieds will give users more advanced ways to create and share listings on Facebook," Ethan Beard, Facebook's director of business development, said in a release. "We're excited by the potential of the Oodle-powered Marketplace application to offer an engaging classifieds experience on Facebook."
It'll relaunch early next year. Facebook, meanwhile, has been working on developing a PayPal-like payment system for quite some time; it has yet to launch, but presumably could be closely integrated with an official classifieds service.
Oodle also hassince July.