App makers can now create and run mobile app install ads by simply entering a link to their apps in Apple's App Store or Google Play -- rather than first registering their apps with Facebook, a company spokesperson told CNET. Developers then need only set their target audience and budget to get the ad unit in the wild.
Essentially, with the change, all it takes to advertise your app is a little copy-and-paste know-how.
The simplified process, though relatively minor news, could actually make a significant impact on Facebook's bottom line. By removing friction from the creation process, Facebook should be able to entice more developers to purchase social network distribution for their iOS and Android applications.
In the first quarter of this year, Facebook made 30 percent of its advertising revenue from mobile. Though the company has remained mum on how app install units have contributed to its revenue, Facebook continues to talk about them as a big part of its mobile monetization efforts. Facebook said 3,800 developers purchased mobile install ads, and collectively generated close to 25 million downloads of their apps, during the first three months of the year.