Facebook game developers generated $2.8 billion in 2012
The social network releases big numbers to lure more game creators.
Game developers on Facebook's platform generated $2.8 billion last year, Facebook executives told developers today.
The social network, in hopes of snagging more game creators, has been very vocal about wanting to beef up its platform with mid- and hard-core games-- the type of games in which players spend the most time and money. Executives said they are working on making Facebook a place for these committed gamers.
"Anywhere in the games business we are investing heavily," Facebook's Sean Ryan said at the Game Developers Conference in San Francisco, Calif.
In addition to trotting out the creator of Candy Crush, Facebook's current No.1 game, to talk about its success on Facebook, the social network also released some new stats:
• More than 250 million people are playing games on Facebook each month.
• As of February, 55 percent of top 400 iOS apps are integrated with Facebook.
• Last month, Facebook drove 263 million clicks to the Apple App Store and Google Play from its mobile News Feed.
• 20 percent of daily Facebook Web users play games on Facebook.
• Game installs are up 75 percent since March 2012.
• There are about 200 games on Facebook with more than 1 million monthly active users each.
• More than 100 developers generated more than $1 million on Facebook last year.
• Year-over-year growth of the total number of people who pay to play games on Facebook has increased 24 percent since March 2012.
Facebook also announced the introduction of a "games collection" for member profile pages. The new box in the "About" section of a Facebook profile displays the games the person is playing and has "liked."