There is nothing sweeter and more endearing than receiving a friend request from one of your children.
Well, except if that child doesn't actually exist. Yet.
A Brazilian company, Olla Condoms, decided to use this charming and wishful thinking in order to persuade people to use its products.
Essentially, it created fake Facebook profiles for users--adding "Jr." to the user's name. Then it sent a friend request from Junior to Senior, as it were.
When Senior decides that perhaps it's worth investigating whether he has a Junior, he sees an ad for Olla Condoms.
Immediately, one supposes, Senior breathes a sigh of relief and rushes off to his nearest pharmacy or supermarket in order to purchase some rubber security.
I am grateful to Mashable for unearthing this creation, though I confess to feeling slightly skeptical about its roots and its ability to survive.
Some might have noticed that the campaign is a clear, vast, and insensitive violation of Facebook's pristine rules about fake profiles. Everyone on Facebook must be real, for fear of being banished from the magic kingdom of friendship.
Moreover, Brazilian ad agencies (and those in many other countries) are well known for inventing ad campaigns that never actually run--or perhaps run once in some obscure place and at some obscure time.
The reason for this subterfuge is that once an ad has run (anywhere) they can enter it for awards. Brazilian ad agencies win many awards, but sometimes for campaigns that hardly any Brazilian has ever seen. So it would be interesting to see how many men and boys actually received these friend requests.
For myself, though, I find any ingenuity on Facebook (at least if it enjoys some humor) is to be welcomed. Especially if it does something to keep the world's population down by at least one.