Facebook fans crowd-source the design of a Porsche
The high-end car manufacturer looks to its 5 million Facebook fans to help customize a one-off 911 Carrera 4S sports car.
Porsche recently tried an experiment: what would happen if it asked its more than 5 million Facebook fans to give input on the design of a one-of-a-kind luxury vehicle?
The result was an Aqua Blue metallic Porsche 911 Carrera 4S with white and black racing strips, illuminated door sills, a fixed rear wing, and 20-inch white painted wheels. The sports car is also emblazoned with the words "5M Porsche Fans" and "personally built by 5 million Porsche fans."
"You have determined the configuration, and we've built the car," Porsche wrote on its Facebook page. "This is our unique 911 Carrera 4S, which has been spiced up by our experts from Porsche Exclusive."
According to Auto Express, 54,000 people participated in the crowd-sourcing of this one-off car. Porsche gave its Facebook fans a host of options to choose from to customize the vehicle and those options that got the highest votes were added to the car.
Now that the 911 Carrera 4S Facebook car is done, the carmaker is hosting another event on the social networking site. It's a competition in which the person with the highest number of Porsche Facebook fans in their friend list will get to drive the crowd-sourced sports car at the Porsche Experience Center in Silverstone, U.K.