Facebook Connect branches out
Aiming to make its universal-log-in product more ubiquitous, company announces a three-step integration wizard and a translation tool to automatically convert a site to a Facebook user's native language.
Facebook made a dual set of announcements this week pertaining to Facebook Connect, the universal-log-in product that it offers to third-party developers and Web sites. Both are aimed at making Connect more ubiquitous: first, a tool called "Translations for Facebook Connect" that simplifies the process of translating the product into international languages, and second, the "Facebook Connect Wizard" for incorporating the product into a site with little developer expertise required.
Facebook first announced that Connectthis summer. Now, the tool can be used to translate any site into the language of a given user who's logged in with Connect.
Last we heard, about 15,000 sites had implemented Facebook Connect, a product that statistics firm Hitwise saysto propel it past once-bigger rival MySpace in terms of U.S. traffic. Launching international translations of the main Facebook site--which the company --is largely credited with .
Facebook now has over, a sizable majority of which are outside the U.S.
"Establishing a presence on the social Web requires fundamental building blocks," a post by Facebook employee Alex Himel explained as it announced the Facebook Connect Wizard. "Facebook provides these essential tools, including identity for a great registration system, and immediate access to 300 million active global users. Facebook Connect gives entrepreneurs of all sizes--and with varying developer resources--the ability to build traffic efficiently through reaching a relevant audience, while offering an engaging user experience."
The new Connect Wizard takes only three steps, Himel's post said.