Facebook and CNN launched their election "real-time" insights feature today to show how much presidential candidates are talked about on the world's largest social network.
The insights show that most of the country's Facebook users are currently talking about presidential hopeful Mitt Romney, which makes sense since the Republican National Convention kicks off today.
CNN has the information are broken down by state, age ranges and gender.
This is a continuation of aannounced earlier this year. The two companies paired up to introduce a "I'm Voting" app for Facebook.
This isn't the first time Facebook has given access to its insights for the elections -- the company alsoearlier this year to let journalists mine its data for voter sentiments.
These partnerships show social media's rising importance in elections. Twitter startedto produce voter sentiment data -- including positive and negative mentions -- with USA Today highlighting the index in its publication.