Facebook said Monday that it is putting a new face on the desktop version of its Pages, which are the equivalent of profiles for public entities such as brands, businesses, and celebrities.
The new look for Pages, rolling out this week, is modeled after the simplified Timeline design for member profiles released last year. It organizes Page information and posts into their own columns for a more clutter-free experience. The left-hand column displays business information such as location, hours, and photos, while the right-hand column serves as a feed of Page posts.
The tweaked desktop design is meant to make it simpler for people to locate essential business information, just as was the case with last year's adjustments to the look of mobile Pages.
The more organized version of Pages also comes with additional features for Page administrators, who can now view an overview of how their ads are performing no matter where they are in the admin tool.