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Facebook bulks up admin access with new privilege levels

The social network makes its admin privileges more sophisticated, adding five different levels. Now, more than one person can manage a Facebook page.

Dara Kerr Former senior reporter
Dara Kerr was a senior reporter for CNET covering the on-demand economy and tech culture. She grew up in Colorado, went to school in New York City and can never remember how to pronounce gif.
Dara Kerr

Facebook is giving page administrators more muscle in deciding how things get done on their pages.

The social network has introduced five different levels of admin privileges, allowing companies to assign specific duties and permissions to individuals without giving everyone all the keys to the page.

A Facebook help center page published today describes the new roles of manager, content creator, moderator, advertiser, and insights analyst:

Facebook
These updates are geared toward businesses, so that more than one person can work on social media but a primary administrator can still be in charge of who is doing what. Before now, companies have usually used third-party management apps like Hootsuite or Tweetdeck to gain more control over their social-media accounts.

Facebook first announced this upcoming feature in February but hadn't clarified exactly what it was planning to do until today. According to Inside Facebook, these roles are set for now with the manager status being the default for all administrators.

This update comes on the heels of the social network's announcement last week of a new Facebook Pages Manager app for iPhone. Paired with the new admin privileges, things seem to have gotten a little easier for businesses organizing their social media.