One was a social networking giant, the other a former search behemoth whose best days were behind it. When they met, sparks flew…
Sorry, it's just that seeing tech companies bury the hatchet makes us feel all warm inside, so we tend to come over all romcom. Facebook and Yahoo have decided to put all their fussing and fighting behind them, dropping their lawsuits and agreeing to an Internet advertising and licensing partnership, Reuters reports. Good stuff.
In March, Yahoo (seriously, if they won't drop the exclamation mark, we will) accused Facebook of infringing 10 patents, including some that cover technology for online advertising. Yahoo also called Facebook, "one of the worst performing sites for advertising," before it started using Yahoo's ideas.
Facebook counter-sued and called Yahoo short-sighted for prioritising "litigation over innovation". But now the war of words is over and the two have struck a deal.
It expands an already existing multi-year tie-up that lets anyone using Yahoo share with others via Facebook. It'll involve cross-licensing of patents, as well as letting the two companies collaborate on advertising during huge events like the Olympics or the Super Bowl.
Sheryl Sandberg, Facebook's chief operating officer, said in a statement: "I'm pleased that we were able to resolve this in a positive manner and look forward to partnering closely with Ross [Levinsohn] and the leadership at Yahoo."
Yahoo turned down a $44 billion (£28 billion) takeover bid by Microsoft in 2008 and has been struggling since, going through four CEOs in as many years. Interim CEO Ross Levinsohn is thought to head the running for the permanent role as CEO.
It's good to see these two putting their differences aside and working together. Maybecould learn a thing or two, though the idea of them doing the same is way too far fetched for any romcom.
What do you think of the deal? Let me know in the comments or on our Facebook page.