Fab continues push for customers with free shipping

The quickly-growing startup makes another flashy move by offering free shipping on certain items.

Fab products Screenshot by Donna Tam/CNET

The quirky e-commerce site Fab is giving its customers free shipping just as the holidays approach.

A fast-growing startup -- the 17-month-old company counted its 9 millionth user earlier this month -- Fab launched the new promotion today. The company will pay for shipping for orders that total $75 or more, but only on certain products.

The free shipping counts toward 98 percent of all of Fab's products, all of which are identified by a truck icon, Fab CEO Jason Goldberg wrote in a note to users.

After transforming from a gay social network into flash sales retail site in June 2011, the company's continued to pivot with its growth. Fab removed its signup requirement and and bet on a splashy Facebook logout ad in September.

And now, the site is betting on global free shipping.

The promotion, which Goldberg said is a permanent deal, comes on the heels of the company's launch of one- to three-day shipping for 70 percent of its products.

It's all a part of Goldeberg's plans for world domination. The company's been trying to expand its overseas , and it needs free, and fast, shipping to make it competitive.

Featured Video
6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

As Xbox One gets a little sweeter, HoloLens gets Xbox Live

Microsoft announces new features coming to Xbox One, including the ability to record TV shows. Also, the company opens up Xbox Live to HoloLens programmers.

by Bridget Carey