The quirky e-commerce site Fab is giving its customers free shipping just as the holidays approach.
A fast-growing startup -- the 17-month-old company-- Fab launched the new promotion today. The company will pay for shipping for orders that total $75 or more, but only on certain products.
The free shipping counts toward 98 percent of all of Fab's products, all of which are identified by a truck icon, Fab CEO Jason Goldberg wrote in a note to users.
After transforming from a gay social network into flash sales retail site in June 2011, the company's continued to pivot with its growth. Fabin September.
And now, the site is betting on global free shipping.
The promotion, which Goldberg said is a permanent deal, comes on the heels of the company's launch of one- to three-day shipping for 70 percent of its products.
It's all a part of Goldeberg's plans for world domination. The company's been, and it needs free, and fast, shipping to make it competitive.