In its press release, The Eye Tribe claims to make the "world's first eye control software" for Android devices.
The software makes it possible to scroll down Web pages, play games, and unlock your home screen, using nothing but your eyes.
While devices like the Samsung Galaxy S4 are said to have eye-tracking software already, that handset's Smart Pause feature only recognizes whether your face is looking at it or away from it.
As for Smart Scroll, the GS4 will scroll up or down only when users physically tilt the phone.
On the other hand, users will be able to do much more with Eye Tribe. When CNET's own Bridget Carey took a look at it back in January at CES, she was able to scroll up and down the screen of a tablet without moving the device itself.
Eye Tribe enabled her to play the touch-intensive slicing game Fruit Ninja with her eyes as well.
There are some hardware add-ons that are required, however (infrared sensors, for example), but The Eye Tribe aims to bring its tracking software at a price that consumers can afford.