Hyper-local publishing company Examiner.com is set to launch its service in five Canadian cities.
According to the organization, Examiner will now provide localized content to those living in Calgary, Montreal, Ottawa, Toronto, and Vancouver. The company will also offer national content for all those not living in the five cities.
Examiner is growing up quickly since its launch in April 2008. Examiner now provides localized content in 162 U.S. cities, according to a company spokesperson. It plans to add 40 more markets in the coming months. With the expansion to Canada now under way, the spokesperson told me in a phone conversation on Wednesday that the company plans to bring its service to the U.K. and Australia by the first quarter of 2010.
Examiner's foray into the Canadian market follows its strategy in the U.S. market, the spokesperson said. When it launched in the U.S., only five cities were covered. Today, local "examiners" are posting more than 15,000 stories per week.
Examiner is currently looking for Canadians who are "passionate about their interests and areas of expertise" to join one of the markets' local sites. When Examiner chooses a writer, they provide training on how to write articles. All writers are paid based on performance and other metrics.