Event: Top 10 Start-up Mistakes, October 16, 2008

Come listen to me blather on about mistakes start-ups make. Trust that I am an expert.

I'm participating on a panel this Thursday, October 16 as part of Orrick's Total Access seminar series in San Francisco. We'll be discussing something I have deep expertise in-- The Top 10 Start-up Mistakes.

* Things take longer than you expect --> Preserve runway
* The "terms" on a term sheet are vital --> Read beyond "the valuation"
* Tech gets you in the game, but teams win --> Recruiting is Job #1
* You must measure something to control it --> Establish a small number of key metrics and track aggressively

Moderator: Larry Low, Partner, Orrick
Panelists include:
Richard Moran, Partner, Venrock
Gilman Louie, Partner, Alsop Louie Partners
George Northup, President & CEO, AuctionDrop
Dave Rosenberg, Co-Founder & Former CEO, MuleSource

Registration is here and space is limited.

About the author

Dave Rosenberg has more than 15 years of technology and marketing experience that spans from Bell Labs to startup IPOs to open-source and cloud software companies. He is CEO and founder of Nodeable, co-founder of MuleSoft, and managing director for Hardy Way. He is an adviser to DataStax, IT Database, and Puppet Labs.


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