Even when open source loses, customers win

Customers win from open source, regardless of whether they buy it.

In talking with some fellow open sourcerors the other day, a comment resonated with me:

Even when we lose a deal, we set a new bar on pricing and value. That's money out of our competitors' pockets, and a raised bar on customer expectations.

Absolutely true. If I lose a deal, I can guarantee that it wipes out $500K - $1.5M from my proprietary competition's top line even if they win the deal. Even when I lose, in other words, the customer wins. What's not to love?

Of course, there are many benefits to open source beyond a dramatically lower price, but one step at a time....

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About the author

    Matt Asay is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. Matt brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. He is a member of the CNET Blog Network and is not an employee of CNET. You can follow Matt on Twitter @mjasay.

     

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