The trend has expanded to include even the simplest kitchen gadgets. Take this toaster by Morphy Richards, for instance: dubbed the 'Ecolectric," it promises an evenly browned slice of toast every time for an energy cost of 35 percent less.
The secret to its energy savings is in its automatically closing lid, which retains heat for faster toasting and less waste. And the toaster isn't the only thing that saves energy--because it has a motorized bread carriage, your toast comes out of its own accord. The chamber holds a variety of different sizes of breads (up to two if you're hungry).
The Ecolectric is available in black or silver in the U.K.