Engage.com woos users with roses
Valentine's flower handout brightens commuters' morning and sends a clear marketing message.
Article updated on 2/14/08 at 1:56 p.m. PST.
One perk of taking mass public transportation to work is the occasional giveaway waiting to be crammed into your hand by a cheerful promoter. For an hour and a half this morning, commuters at the Montgomery BART station in San Francisco accepted 3,000 long stem red roses from Engage.com, an online dating site built on the philosophy that meeting friends of friends through a trusted network is the way to bring singles together.
Dangling from each rose with a length of red yarn was the sponsor's business card. The obvious marketing gesture pleased commuters nonetheless, many of whom stopped for Polaroid posing. But will it work? According to this study, it doesn't really need to.