Would you be more willing to buy a tablet if it had a slick sci-fi promo video? How about something that mixes "The Matrix" with Apple's iconic "1984" Macintosh ad?
That seems to be what Japanese app developer Ubiquitous Entertainment iss shooting for with a series of eerie, dystopian videos titled "Brave New World" that introduce EnchantMoon, a stylus-operated tablet that lets you easily create HTML5 games and apps without programming code.
As seen in the first video below, EnchantMoon is portrayed as a tool that can liberate you from oppressive control. Inspired by the moon in the heavens, a young woman uses it to free herself from a dark room in which people are jacked into a collective hallucination. Pursued by scary masked figures, she flees through a forest.
Director Shinji Higuchi, who oversaw the promo series, is known for special effects in Japanese monster films and on anime blockbuster "Evangelion," but he's no Ridley Scott. Still, these movie-quality promos are enough to make you sit up and take notice.
Unveiled at CES 2013, the EnchantMoon is Ubiquitous Entertainment's first hardware product. The cylindrical handle on the top, designed to make it easy to hold while using the digitizer pen, makes it stand out from other tablets.
It's got an 8-inch XGA display, a 1.2GHz Allwinner A10 CPU, 16 GB memory, and an OS called MoonPhase that's based on Android 4.0.
As seen in the second video below, EnchantMoon is all about writing. The electrostatic capacitance touchpanel recognizes how firmly the stylus is being pressed so that it reacts more like paper and ink. Written words are recognized as text, and you can also do Web searches based on words you write.
"The device recognizes the extremely delicate touch of the pen and fingertip, and performs at five times the accuracy of other devices with the same CPU when handling pen and finger movements," Ubiquitous says in a release.
"Writing on EnchantMoon offers an experience that is almost identical to using the traditional pen and paper."
It comes with a simple visual programming function called MoonBlock that can be used to customize the device and learn how to program games.
EnchantMoon is priced at 39,800 yen ($400). Pre-orders for Japan started Tuesday, with shipping at the end of May. The company hasn't announced when it will be available in the U.S. yet. Would you try one?