EMC today rolled out its largest launch ever with 40 new storage technologies and products aimed directly at undercutting NetApp's footing.
Among EMC's announcements, the most notable item is a new family of systems called VNXe, aimed at small and midsize businesses as well as remote offices. The VNXe system prices will range from below the $10,000 mark to $40,000. The VNXe family is basically the heart of EMC's midtier storage lineup and takes the company into a niche that it couldn't hit with its Iomega unit, which sells systems in the $5,000 and under segment.
In an interview, Jeremy Burton, chief marketing officer of EMC, said that the company "is attacking a market where it didn't have any presence."
Read more of "EMC targets mid-market, plans to undercut NetApp" at ZDNet's Between the Lines.