Elle Girl mag now only online
After five years in print, Elle Girl will stop the presses and publish exclusively on the Internet to better target its audience, according to a report in Ad Age. Hachette Filipacchi Media U.S., its parent company, plans to publish online and mobile content to reach the teen girls of its demographic.
With the rising number of teens online, the move seems to be a no-brainer. It's further evidence that companies targeting a younger generation need to reach them where they spend most time.