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Elizabeth Warren tech breakup billboard hits San Francisco

Democratic senator takes her tech breakup fight to Silicon Valley.

Corinne Reichert Senior Editor
Corinne Reichert (she/her) grew up in Sydney, Australia and moved to California in 2019. She holds degrees in law and communications, and currently writes news, analysis and features for CNET across the topics of electric vehicles, broadband networks, mobile devices, big tech, artificial intelligence, home technology and entertainment. In her spare time, she watches soccer games and F1 races, and goes to Disneyland as often as possible.
Expertise News, mobile, broadband, 5G, home tech, streaming services, entertainment, AI, policy, business, politics Credentials
  • I've been covering technology and mobile for 12 years, first as a telecommunications reporter and assistant editor at ZDNet in Australia, then as CNET's West Coast head of breaking news, and now in the Thought Leadership team.
Corinne Reichert
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Elizabeth Warren's tech breakup billboard in San Francisco.

Angela Lang/CNET

Democratic presidential candidate and Sen. Elizabeth Warren has taken her fight to break up big tech companies to the streets of San Francisco, posting a billboard downtown.

Warren wants tech giants like Facebook, Amazon, Google and Apple broken up because they have too much power over economy, society and democracy.

"They've bulldozed competition, used our private information for profit and tilted the playing field against everyone else," Warren wrote in a March blog post. "And in the process, they have hurt small businesses and stifled innovation."

The billboard, earlier spotted by The Verge, is headed with "Warren" and says, "Break up big tech."

It also urges readers to "join our fight" by texting TECH to 24477.

The billboard is located at 4th and Townsend streets, not far from the headquarters of Pinterest, Airbnb and Zynga.

Back in March, Facebook temporarily removed Warren's tech breakup ads from its platform.

She has suggested laws that would prevent large e-commerce platforms with global revenue of $25 billion or more from owning the platform and any sellers on it.