eBay confirms StumbleUpon acquisition

In an acquisition announcement-heavy day, the auction giant reports it has coughed up $75 million for the "discovery" service.

eBay released a statement on Wednesday afternoon confirming that, as speculated, it has acquired Web site discovery service StumbleUpon. The price, according to eBay, is approximately $75 million.

eBay's most famous acquisition is arguably Internet telephony service Skype, which it purchased in 2005.

"StumbleUpon is a great fit within our goal of pioneering new communities based on commerce and sustained by trust," eBay's senior director Michael Buhr said in a statement. "StumbleUpon's downloadable toolbar provides an engaging and unique experience to its users, but it is the similarities in our approaches to the concept of community that make it such a compelling addition to eBay."

At last count, StumbleUpon had about 2.3 million members, and buzz about the site had spread largely by word of mouth.

The $75 million price tag is more than previously expected. Earlier this month, when eBay was reported to be in "advanced talks" to acquire StumbleUpon , the numbers being tossed around were about $45 million. Rumors about an eBay-StumbleUpon deal first began to circulate in early April.

It was a day heavy with acquisition announcements. Also on Wednesday, CBS announced a $280 million purchase of music social network Last.fm, and Fox Interactive Media confirmed its long-rumored acquisition of image-sharing site Photobucket .

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