EA treading into social networking territory?

The game maker known for Medal of Honor and Mass Effects launches a social networking app that has nothing to do with games -- instead it lets users share photos paired with music.

EA launches mobile social network called Vue. Vue

Gaming company Electronic Arts has come out with something totally new -- a free music and photo social networking app called Vue.

No, it's not a social network focused game. It's simply a social network.

The question is -- why did a gaming company create a social networking app? It's not yet entirely clear. According to Venture Beat, it is a "low-budget exploratory project" started by EA Partners group.

The premise of Vue is to find songs on music services like Spotify and Rdio, pair them with personal photos, and then share the package with friends and relatives (see video below). Vue's Web page defines it as a place "where life meets music." It's available on the iPhone and iPad in Canada and Australia.

EA is in the middle of a leadership transition after the company's CEO John Riccitiello resigned from his position at the company last month. "We have mutually agreed that this is the right time for a leadership transition," EA executive chairman Larry Probst said at the time of Riccitiello's resignation. It's unclear if Riccitiello had much to do with the creation of Vue.

CNET contacted EA for more information on Vue and we'll update the story when we hear back.

About the author

Dara Kerr, a freelance journalist based in the Bay Area, is fascinated by robots, supercomputers and Internet memes. When not writing about technology and modernity, she likes to travel to far-off countries.

 

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