E3 flashback: Booth babes edition

Though they are a much rarer species now, the annual E3 video game trade show was once crawling with scantily clad "booth babes." Eventually, it devolved into self-parody, and you see a lot less of it in recent years.

My short-lived career as a promotional model. Libe Goad

Though they are a much rarer species now, the annual E3 video game trade show was once crawling with scantily clad "booth babes."

Over the decade we've been attending the show , things eventually got so out of hand that dedicated "booth babe" Web sites were popping up, and game companies were involved with a kind of promotional model arms race--which in retrospect fits with the spend-whatever-it-takes years of the show in the first half of the 2000s. Eventually, it devolved into a kind of self-parody, and you see a lot less of it in recent years.

For historical context, we present a selection of snaps we shot over the years, intended to highlight the most ridiculous examples from E3's history. Most of these photos were originally shot for, and published on, the now-defunct women's gaming site GameGal.com (founded and run for many years by my game-playing tech journalist spouse) in an annual E3 Hall of Shame section.

About the author

Dan Ackerman leads CNET's coverage of laptops, desktops, and Windows tablets, while also writing about games, gadgets, and other topics. A former radio DJ and member of Mensa, he's written about music and technology for more than 15 years, appearing in publications including Spin, Blender, and Men's Journal.

 

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