X

Drop your gadgets, guys, say cancer ads from Peru

Clever campaign uses images on undies to get guys to ditch their gizmos and take up their testes in the fight against cancer.

Edward Moyer Senior Editor
Edward Moyer is a senior editor at CNET and a many-year veteran of the writing and editing world. He enjoys taking sentences apart and putting them back together. He also likes making them from scratch. ¶ For nearly a quarter of a century, he's edited and written stories about various aspects of the technology world, from the US National Security Agency's controversial spying techniques to historic NASA space missions to 3D-printed works of fine art. Before that, he wrote about movies, musicians, artists and subcultures.
Credentials
  • Ed was a member of the CNET crew that won a National Magazine Award from the American Society of Magazine Editors for general excellence online. He's also edited pieces that've nabbed prizes from the Society of Professional Journalists and others.
See full bio
Edward Moyer
 
Y&R Peru

What's more fun? Playing with your Xbox, smart device, or Rubik's Cube, or playing with yourself? OK, we know that's a tough one for this crowd. How about the following: which is healthier?

Well, when it comes to testicular cancer, the answer is probably playing with yourself -- provided, of course, you're playing by the rules.

Related stories

Ad agency Y&R Peru cleverly makes that case in a series of print ads that show male models wearing boxers strategically emblazoned with images of the aforementioned finger-hogging gizmos. The public-service campaign, released this month, is for the Peruvian wing of the League Against Cancer.

Testicular cancer is very often curable if caught early on, and doctors recommend regular self-exams. So pay heed to the League: Take a break from going nuts over your gadgets and go nuts on your nuts instead.

 

 
Y&R Peru

 

 
Y&R Peru

 

(Via BuzzFeed)