DRM deathwatch: iTunes, the final chapter
Six days too late to make my predictions for 2008, Apple strips DRM from the majority of its iTunes Music Store selections.
CNET News' Greg Sandoval is already iTunes with no digital rights management (DRM) restrictions. (EMI has made DRM-free songs available on iTunes since last spring, but only 10 percent of the music sold in the U.S. comes from EMI.) As Greg reports, Apple will also let users with existing DRM-encrusted downloads upgrade to a DRM-free version at a higher bitrate--256kbps--for an extra 30 cents., so I won't belabor it, but kudos to Apple and the three holdout record labels--Sony, Universal, and Warner--for reaching an agreement that will result in more than 8 million songs being available on
To remind everybody why this is important: this now means that most of the songs you buy on iTunes will be playable on devices and software produced by other companies. Yes, the files are still going to be in Apple's preferred AAC format rather than the more widely supported MP3, but a lot of recent digital music products from other companies do support AAC, including Microsoft's Sony's most recent Walkman digital media players. SanDisk's popular Fuze and Clip, however, don't support AAC--a failing the company will hopefully fix with a software update.(software and device) and the next version of the , as well as
This truly means that DRM for single-song downloads is dead. iTunes is the No. 1 distributor of digital music by a huge margin, and in fact is the No. 1 music retailer in the U.S., ahead of all brick-and-mortar outlets. DRM will live on in subscription-based services--the record companies aren't going to let you download unlimited music for one month's $15 subscription, then cancel and keep all that music--but otherwise fuggedaboudit.
My only gripe: the news comes six days too late to maketrue. Apple is also making music downloads for the iPhone in addition to Wi-Fi--another prediction that I made for last year.