Remember when movie releases were a big deal? Nowadays, trailers for feature films are getting almost as much hype as the movies themselves. Case in point: Disney released a 30-second teaser for its full-length trailer for "Captain America: The Winter Soldier" during this year's Super Bowl. Yes, you read that right. It was a teaser for a trailer. At the end of the short spot (which was pretty cool, by the way), viewers were invited to log on at a special link to see the "world premiere of the new trailer." Not the movie. The trailer.
It must have worked for the mega movie makers, because Disney's at it again. It just released this 15-second teaser for its longer trailer for "Guardians of the Galaxy." And this teaser itself was preceded by the cameo appearance of a key character, The Collector, during a scene interjected in the credits of "Thor: The Dark World."
The full trailer will air at 11:35 Tuesday night on "Jimmy Kimmel Live." After its debut, which will be introduced by Chris Pratt, who plays Star-Lord in the film, the trailer will be available on Jimmy Kimmel Live's official YouTube channel exclusively for 24 hours.
While this type of long tease certainly builds interest in the film, it's also clearly designed to build interest in Kimmel's show. It's facing new competition from Jimmy Fallon's "Tonight Show," which airs opposite his late-night program.
Oh, and what about the premiere date for the real film? That's due on August 1.