Success in business is largely about taking credit.
Just ask the co-founders of Twitter. Or, more accurately, those who say they're the co-founders of Twitter.
It is said, indeed, that Steve Jobs used to take credit for too much at Apple. But now that he's gone, a new creditor has stepped into the limelight he so appears to enjoy.
Donald Trump, he whose name is on hotels and the "Celebrity Apprentice," seems to be taking credit for Apple's latest iPhone.
True, no one's actually seen Apple's latest iPhone. But Trump revealed on Monday that he knows what's coming. And what's coming has been thanks to the deep and influential pressure he has massaged and kneaded into Apple CEO Tim Cook.
In a tweet that was a forthright as it was human, Trump wrote: "I wonder if Apple is upset with me for hounding them to produce a large screen iPhone. I hear they will be doing it soon -- long overdue."
I may have a response to his wonderment.
Apple is as upset with Trump for his hounding as it's upset with Simon Cowell for no longer being on "American Idol." He's made Cook as cross as has the man who invented the cronut.
Indeed, I suspect that Cook has felt as hounded by Trump as he's felt hounded by the Lumberjack Marching Band at Stephen F. Austin State University.
True, Trump has used his megaphonic platform to call for a larger iPhone. In October of last year, he used Twitter to ululate: "As an addition, Apple must go to a larger screen now -- asap! They're losing their standing in the market!"
It's clear since then that Apple has, indeed, lost much of its standing in the market. Apple stores are closing all around the world and people are keeping their iPhones in their purses and pockets, for fear of being seen with them.
The fact that Trump has revealed that Apple is releasing a large screen iPhone "soon" surely means the company will be doing it "soon."
Next, Donald Trump takes credit for global warming.