Does new iPhone ad pass the sniff test?
The new iPhone ad depicting a pilot, Bryce is making some people cry foul.
Life is good at Apple these days. Around 1.39 million iPhones sold. Soaring earnings. A new OS on the way. The Mac is gaining ground on the rest of the PC industry. The company can do no wrong. But that hasn't stopped a handful of critics from getting upset over one of the new iPhone ads currently running on a TV screen near you.
The ad in question is "Delay," which depicts an alleged airline pilot, Bryce, talking about how he used his iPhone's weather.com app to help avoid a major delay. The ads have gotten some of the folks over at FlyerTalk's forums pretty riled up.
Marathon Man, a poster from Massachusetts, started it all off by saying: "So I just saw for the first time this Apple iPhone commercial where a pilot (or some crew member that could be one) is standing there telling us that his iPhone was able to get a more accurate, quick, and up-to-date weather forecast than ground control... I find it all hard to believe. It's false advertising."
Jetskipper, a poster from Houston notes, "As mentioned in the ad, the pilot allegedly checked the weather with the iPhone while he was on a weather delay. He then (and this part is implied) called his dispatcher, who viewed the same weather info on his computer, and a new route was created. With the new route, ATC was then able to clear the flight for takeoff.
Of course, the pilot could've checked the weather before ever boarding the aircraft and resolved any route/wx discrepancies with his dispatcher at that time. Alternatively, the issue could have been quickly resolved by switching to a CDR after pushback. But neither of these scenarios would have made for a TV commercial that has surely bamboozled 99 percent of viewers..."
Some, of course, can't help giving Apple a sarcastic poke. "I was not aware that there was a way to speak to someone, real-time, over long distances before the iPhone," one poster remarks. Another adds, "I could do that on my three-year-old Treo."
The big debate is over which "real" people in the Apple ad campaign are indeed real--and not TV actors. The jury's still out on Bryce, who doesn't say which airline he works for. One angry poster, BEARX220, writes, "If you look closely you see the 'pilot' has no real airline insignia--his 'uniform' is a generic one from a costume shop--and, as discussed above, his anecdote is highly suspect."
He goes on to declare, "So the whole thing is fraudulent. Which makes one assume that the whole iPhone campaign, which has that same black backdrop set up in parks, malls, etc. so so-called 'real people' can share anecdotes in front of it, is fraudulent also. Which should make thinking people wonder if the whole darn Apple/iPhone proposition is fraudulent. And maybe all of human life itself."