Disney is looking to boost its digital unit, and to do so it has reportedly thrown more than $100 million toward a new project called "Disney Infinity," according to The Wall Street Journal. This comes after abysmal earnings and over the past couple of years.
The project will feature video games from many of Disney's TV shows and major movies like "Cars," "Pirates of the Caribbean," and "The Incredibles." The games will work similarly to a choose-your-own-adventure scenario. They are designed for players to be able to create their own Disney-esque landscapes and bring in various characters via purchase. Disney will also sell collectible toys based on the game's characters.
"If 'Infinity' does well, it bodes very well for the bottom line of this unit," Disney CEO Robert Iger said to analysts in February, according to the Journal. "If it doesn't do well, the opposite will be the case."
Disney put most of its Internet properties into Disney Interactive Media Group in 2008 by merging video games, online, and mobile. According to the Journal, Disney Interactive has since experienced $1.41 billion in losses, along with, the , and canceled projects.
Apparently, the hope now is that Disney Infinity will help revive the struggling interactive division. Disney Infinity will become available on Sunday in the U.S. and Tuesday in Europe.