Disney buys iParenting

Disney Online acquires parenting site iParenting Media, further expanding its family oriented online offerings.

iParenting Media has become Disney's latest Mouseketeer. The Walt Disney Internet Group announced Tuesday it acquired iParenting Media.

The mouse house plans to integrate iParenting's content, reviews, and services into Disney Online's family oriented Web sites such as FamilyFun.com, Wondertime.com, and Family.com.

Besides offering content generated by various experts and professional writers, as well as users, iParenting operates a product review site, iParenting Media Awards. That, too, will be integrated into the Disney sites.

And financial terms of the deal? The mouse ain't talking.

 

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