Digg, CBS Interactive team up for political coverage

Social news site has partnered with CBSNews.com, sharing content pertaining to the 2008 election.

CBS Interactive announced Tuesday that its CBSNews.com property has teamed up with social news site Digg for online coverage of the 2008 election.

Through this partnership, the recognizable " Digg buttons " will be featured on CBSNews.com articles and videos that pertain to the election. In return, Digg's election-related headlines will be displayed throughout CBSNews.com.

"This is part of our strategic plan to open CBSNews.com to diverse news, analysis and voices from across the Web," Michael Sims, CBSNews.com's vice president of editorial content, said in a statement from the company. "We are simultaneously exposing our content to the greater Digg community to help encourage more discovery and sharing."

Digg, a hotbed for support of long-shot Republican candidate and Internet darling Ron Paul, already has a "Digg the Candidates" election page.

Expect this partnership with CBS Interactive to quell some of the rumors that Digg would be soon acquired by News Corp., following a partnership with The Wall Street Journal. The Journal, a recent News Corp. acquisition, now features Digg buttons on its online articles.

About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.

 

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